Trademarked name for a range of condoms made by UK-based multinational SSL International.
Founded by Stephen O'Kennedy in London, 1915.
The name, which the London Rubber Company trademarked in 1929, is a portmanteau of "Durability, Reliability, and Excellence", though some people mistake it as being "Durable Latex" or "During Sex".
Headquartered in London, United Kingdom.
