A Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH.
Edouard Heuer founded a watchmaking company in St-Imier, Switzerland in 1960.
TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer.
Headquartered in La Chaux-de-Fonds, Switzerland.
