TISSOT

A Swiss watchmaker company, has been a member of the The Swatch Group Ltd., the largest watch producer and distributor in the world, since 1983.

Founded in 1853 by Charles-Felicien Tissot and his son Charles-Emile who established the Tissot factory in the Swiss city of Le Locle, in the Neuchâtel area of the Jura Mountains.

Based in Le Locle, Switzerland

TAG HEUER

A Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH.

Edouard Heuer founded a watchmaking company in St-Imier, Switzerland in 1960.

TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer.

Headquartered in La Chaux-de-Fonds, Switzerland.

SWATCH

Swatch is a brand name for a line of wrist watches from the Swatch Group, a Swiss conglomerate with vertical control of the production of Swiss watches and related products. The biggest watch manufacturer in the world.

The first meaning of the name "Swatch" was "Second Watch" -- because the new watch was introduced with a new concept of watches as casual, fun, and relatively disposable accessories. However Franz Sprecher conceived it as the contraction of Swiss (Made) Watch: "S'Watch", soon became "Swatch" as it is today perceived worldwide.

 It was formed in 1983 through the merging of the two Swiss watch manufacturers ASUAG and SSIH, and took its present name in 1998 (formerly SMH Swiss Corporation for Microelectronics and Watchmaking Industries Ltd). The company is led by G. Nicolas (Nick) Hayek, Jr., son of the co-founder and current chairman Nicolas Hayek.

In 1982, Swatch was conceived and it was introduced to the market in Switzerland in March 1983. The first collection of twelve Swatch models was introduced on March 1, 1983 in Zürich, Switzerland.

Headquartered in Biel, Switzerland.